Internet Marketing Articles
Internet marketing articles written by or referencing Larry Bailin, author of the great book on marketing,
Mommy, Where Do Customers Come From?
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Online real estate advertising hit about $2 billion last year, accounting for roughly 15 percent of all real estate ad spending. It’s projected to eclipse real estate newspaper advertising in just another few years to become the dominant real estate ad medium, a report by media analyst Borrell Associates Inc. says. Before you rush to join the bandwagon, though, take time to know what separates good from bad online advertising. The difference between the two might not be what you think it is... Read More
So many aspiring entrepreneurs dream of the numerous rewards that await them when they finally break free of the shackles of the rat race and become their own boss. But many see only the gold at the end of the rainbow--and go into it with misconceptions about what's it's really like to own their own business. They think funding sources are just a phone call away, that they'll have time for weekly golf games and will be rolling in the dough faster than you can say "Ch-Ching." To help you sort out the myths from the reality, we've put together a list of the top 10 "small-business myths." We've included the most common, inaccurate information you may have encountered, along with the real skinny on starting your own venture, so you can make smart, informed decisions for your business.... Read More
Video Killed the Radio Star" was a new wave song released in 1979 by the British pop group named, The Buggles. The song, which tells the story of a singer whose career was cut short by television, made its mark as the very first video to be played on MTV in August of 1981. When MTV first hit the scene, many people thought it would usher in a new-world order where video would displace audio and kill sales of consumable media such as albums and cassettes. (Yes, in 1981 albums and cassettes were still all the rage in a pre-digital world)... Read More
4 ways to market your business online You can't expect to compete as a small business today without taking advantage of online marketing tools. Here's how to get started. By Susan G. Hauser When Mark Bitterman, who calls himself a "selmelier," was trying to pump up sales at his gourmet salt shop, he knew standard marketing techniques such as radio ads and direct mail wouldn't be enough. Seeking to capture the imagination of educated, adventurous gourmand prospective customers, he instead set out to draw more people to his Web site and his Portland, Ore., shop by writing an informative, entertaining and provocative blog, "Salt News." Read More
Yes I meant "revolution"; it's not a typo. A revolution can be defined in many ways but it can only mean one of two things. An overthrow of an established system or procedure, resulting in a course back to a starting point. Only one type of revolution can help you make the upcoming year one to remember, at least from a marketing perspective. Read More