| “Mommy, Where Do Customers Come From? is full of great insights you can use immediately. Hard hitting book on a great topic that will help you produce real results.”
- Brian Tracy, author of “The Psychology of Selling”
“Larry wants you to succeed—you can feel it on every page here—and if you read every page here, you will be well on your way.”
- Harry Beckwith, author of “Selling the Invisible”
“Larry Bailin explains interactive marketing in a way that is accessible to everyone. We are all time poor. Nevertheless,
if all you read is the 'I’m Stuck' chapter and avoid some of the pitfalls business owners fall into you will get great returns on your investment.”
- Jeffrey Eisenberg, author of the #1 Wall Street Journal & NY Times best-sellers “Waiting For Your Cat To Bark?” & “Call To Action"
“What I don't know about this subject could fill a dozen books, but the very best is this one. We've found it extremely valuable in planning and growing our business.”
- Christine Clifford Beckwith, author of “You, Inc. The Art of Selling Yourself”
“I have been marketing my seminars for 10 years on the internet and Mommy, Where Do Customers Come From? has valuable information I’ll use to get through the next 10. Whatever Larry is doing, he is doing it right and it is revealed in this book!”
- Ron White, Creator of the world famous “Memory in a Month” program
“In today’s competitive marketplace, managing 'consumer' relationships is critical to a company’s profitability and long term success. This was a major weakness for us. Mommy, Where Do Customers Come From? helped us realize that we needed to rethink our online strategy to build relationships with our customers and not just increased web traffic to our site.”
- Donald Townsend, Director Trade Marketing, Sara Lee HBC
Most Recent Amazon Reviews
My style of book. Easy to read. Short, fun and to the point. Provided good insights, explanations, do's and don'ts and most importantly actions to take now.
| One word - relevant
Being in sales my entire career, when I picked up this book, I thought I was in for another "how to" book
| Two thumbs up!
I bought this book because I liked the title. I'm glad I did. At least 10 things I can use now. Easy to understand with no "jargon" - great advice.
| Rating 1 of ? for pages 1 - 10
I have high expectations for this book based on the first 10 pages. The introductory sections have some of the funniest stuff I've ever seen in a business book. Plus, it's the first time that I've seen an author make an open appeal for Amazon reviews--a move that drips with savvy and is an especially good sign given the topic.
I've already gained a new catch phrase: "Screw that! Let's see you do any better!" (page 6) I'll be back with another review.
| Website 101
Read this book before you develop a website. Most small businesses lack the finances to hire a true web expert when they first build a website. That's ok if you read this book first. Armed with the knowledge of this book you will be able to go to your web designer and say "This is how I want it" and "No, don't do that" with authority.
Larry rockets through the essential area of website development with short chapters written in an irreverent style. Subjects covered are: website design, web strategy, search engine optimization, website functionality, website analytics, email marketing, and choosing a website programmer. It has the most understandable explanation on how search engines work that I have ever read. Everything is written on a non-technical level so that you can understand the concepts.
Larry writes that he hopes you find at least one practical solution in reading this book. In truth you will take away several. You will have several "aha' moments. If you already have a website, you will read something and say..."I need to get that fixed."
The only thing lacking from this book is a little more depth. Larry gives you a great surface overview and several useful ideas. But because the book is written concisely it's a little short on what to do next. Maybe that can be Larry's next book.
I highly recommend this book for small business owners getting ready to develop a website. Read this book before you spend the money on a website. If you already have one, read this book so you know what you need to go back and fix. Help other customers find the most helpful reviews
| "Mommy" is an instant classic!
The world of marketing has been turned on its head. What worked in business even a couple years ago is totally different now in this age of social networking, blogs, podcasts, wikis et al. Marketing methods and skill sets that were cutting edge in 2006 are now "old school." The good news is that "Mommy, Where Do Customers Come From" is the exact instruction manual you need to stay cutting edge. Written in an engaging manner, the books depth and detail belies its simplistic title. Author Larry Bailin is a marketing genius and he isn't bashful about sharing his methods or opinions. I've read almost every great marketing book over the last 20 years: From Seth Godin's "Permission Marketing" to Malcolm Gladwell's "Tipping Point". Though this is the author's first book, it's not a stretch to say Larry Bailin's "Mommy, Where Do Customers Come From" should be mentioned in the same sentence. If staying on the cutting-edge of marketing is important to you, you won't be disappointed.